Social Media’s Global Growth

The stats on social media’s global growth are staggering. A graphic recently posted in Mashable.com illustrates how the world consumes social media. And boy does it!

We all know that Facebook now has one billion users in 127 countries and is the top social media destination. It’s also interesting to learn how countries and regions outside the U.S. are adopting social media like Asia, which has grown to more than one billion Internet users in a little more than ten years.

Or that 800 million users visit YouTube each month with more than 70 percent of the site’s traffic coming from outside the U.S. In fact, 700 of these videos are shared via Twitter every minute. Moreover, LinkedIn increased its membership nearly by half in the last two years with Turkey, Brazil and Indonesia seeing the largest user growth.

All this data can seem very overwhelming. Even though the growth of social media seems to be a no brainer when it comes to global marketing, many executives still fail to grasp the opportunity. Let’s be clear: social media is not slowing down anytime soon.

Not all social media platforms may be relevant for every business organization. There is no one size fits all solution for tackling this new media landscape. However, given the global economy and the opportunities social media presents, these new platforms can help organizations engage with consumers, customers, and even investors, all over the world. It’s like six degrees of separation on steroids. The proof is in the data.

So, the world is consuming social media. Are you?

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