Ford Motor Co. recently rolled out its new “Go Further” advertising campaign, featuring slick TV spots of new models, purposely
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Hamsterdam Avenue may be Kia’s Own Demise
Call it marketing genius or branding suicide. Kia Motors’ “hamster” campaign for its 2010 Soul certainly is getting lots of
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Toyota Redux, Quality Issues Still Plague Company
Japanese products have come a long way over the past several decades, dramatically improving their reputation in the United States.
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General Motors, Good for America?
That’s what self-appointed CEO Edward Whitacre Jr. is saying about the automotive giant, as it emerges from bankruptcy and looks
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GEICO Still Gets It 10 Years Later
Ever wonder how a gecko became synonymous with car insurance? It actually happened by accident. GEICO introduced the popular little
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Audi’s Spending Approach is Right for Success
Most automobile manufacturers have taken big financial hits as The Great Recession continues to curtail consumer spending worldwide. Two of
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Toyota Floor Mat Recall Gets Shagged
Toyota Motors is in trouble. Safety experts are taking a closer look at the company’s claims that faulty carpet caused
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New Ford Taurus Hopes to Sell Like a Hot Potato
Few probably thought Ford Motor Company (F: NYSE) would be trading at $8 a share so soon after the auto
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