Tales from the Crossroads of Americana and the Changing Media Landscape

From the Blog

Taking America’s Pulse Online

The Pew Research Center recently announced it would be conducting the majority of its U.S. polling online, much like most other public opinion surveys these days. Until recently, phone-based surveys were the de facto standard for opinion polls. According to Pew’s own research, the number of surveys conducted over the Internet “have increased dramatically in the last 10 years,” driven by available technology and lower costs. The paradox is that people respond to online and phone polls … [Read More...]

Diplomacy on the Playing Field: 2018 Winter Olympics

Soon the 2018 Winter Olympics in Pyeongchang, South Korea will captivate millions of viewers around the globe featuring sporting events from alpine skiing to speed skating. While the thrill of victory and agony of defeat is what makes for sports history, the overarching story line just may be North Korea’s decision to send its Olympians to this year’s games. This is not the first time geopolitical issues impacted the Olympics between North Korea and South Korea. The two countries have … [Read More...]

In Bitcoin We Trust?

IN GOD WE TRUST was first used on U.S. paper money in 1957, when it appeared on the one-dollar silver certificate. A lot has changed since then. Today we live in a digital world as technology and credit cards have reduced cash demand. The U.S. Treasury has even slowed down its printing of paper money with the $100 bill now the highest denomination. Suffice it to say putting IN GOD WE TRUST on money doesn’t have anything to do with its value. It’s really a Federal Reserve note that is … [Read More...]

Five Media Tips for Donald Trump

U.S. stock markets are at record highs, unemployment is at its lowest in seven years, and consumer confidence hit its peak in nearly 17 years. All good for Republican Donald Trump, right? Maybe not. The president has one of the lowest approval ratings of any U.S. commander in chief since Harry S. Truman. Making matters worse for the GOP, the Democratic Party won big in recent state races, perhaps a precursor to next year’s mid-term elections. Aside from his own political agenda, … [Read More...]

CNN Pushes ‘Facts First’ with an Apple

It’s an apple, not a banana. That’s what CNN is telling viewers in its new ad, “This is an apple,” which most likely is in response to President Trump’s repeated criticism of the cable news network as fake news. The ad is getting lots of traction and national news coverage. For those who have not seen it, a graphic of an apple appears with the voice over: “This is an apple. They might scream banana, banana, banana, over and over again … but it’s not.” You get the point. Interestingly … [Read More...]

Harvey Weinstein and Twitter’s Double Standard

The power of Twitter is unparalleled especially when the “news” is filled with high stakes and lots of drama, such as in the case of movie mogul Harvey Weinstein. A slew of actresses and female Hollywood A-listers recently have come out publicly corroborating Weinstein’s sexual misconduct, spurred by actress Rose McGowan, whose Twitter account had been temporarily locked after a series of posts about The Weinstein Co. founder’s sexual wrongdoings, including toward her. Twitter’s … [Read More...]

Facebook’s Image Problem

Now may be a good time for friends and families to rekindle their broken Facebook relationships since it appears Russia was behind much of the hostile engagement on the social network during the 2016 presidential election. Apparently 10 million people on Facebook saw 3,000 Russian-backed sponsored posts before and after Election Day, fueling racial, religious and political divisiveness. Initial investigations also show that content was geo-targeted in key swing states that may have tipped the … [Read More...]

Media Are People, Too

Americans and the press always seemed to have a love-hate relationship. Despite much of the anti-media rhetoric at play within the national dialogue, a fairly good chunk of Americans (72 percent) trust the information they receive from national news organizations, according to the Pew Research Center. The good news is more Americans are engaged. That means more eyeballs on traditional media, and social too. In fact, Pew also reported in a recent survey that two-thirds of Americans (67 … [Read More...]

Why Can’t We Stop Talking About Donald Trump?

No time in recent American history has one president been regularly talked about online, in the press or at the proverbial water cooler as much as Donald Trump. One thing for certain is Donald Trump knows how to make news, which usually is done in 140 characters or less. Policies aside, many factors contribute to this phenomenon, such as Trump’s unorthodox style, recklessness or lack of a media filter. But all publicity is not good publicity. A recent Harvard Study found that 60 … [Read More...]

Memorial Day Marketing: A Risk Worth Taking?

While Memorial Day is sort of the unofficial start of summer, the holiday is a solemn one, established to honor fallen servicemen and women of the U.S. military. It’s also a time for big summer sales … and everyone from car brands to home improvement centers are getting in on the action. Too many times, however, brands take exception to the true meaning of Memorial Day, putting them in the proverbial hot seat. One beer company actually tweeted: “Something to remember on #MemorialDay. It’s … [Read More...]