The reality is that Michael Jackson’s untimely death has reignited interest in his music and art as the iconic king of pop. Until recently, long forgotten were Jackson’s top-selling songs playing on the radio as MTV ran video of him moonwalking to super hits like Thriller and Billy Jean.
Since June 25, millions of people have been scouring the internet and flocking to retail stores in search of Michael Jackson CDs and memorabilia. More than 300 items have been licensed under the Michael Jackson name. Even though these items are being sold in conjunction with Jackson’s cancelled “This Is It” tour in London, sales will nonetheless skyrocket.
Jackson’s death is eerily similar to Elvis Presley’s overdose at 42. Both were fairly young and icons of their era. Elvis Presley Enterprises, Inc. has done a good job of keeping the Elvis brand alive and fresh so that sales will continue to generate revenues. Did you know that Elvis Week 2009 is just 30 days away? You’ll be surprised at what you can learn by visiting www.elvis.com.
Jackson’s last tour was more than a decade ago and in just over one year he performed 82 concerts in 58 cities worldwide to more than 4.5 million fans. Jackson is a global brand with worldwide fame as a great and talented performer. Although infamous, his music will stand the test of time and only add to the success of his legacy fortune.
By the way, at the time of his post, the second most downloaded song on iTunes was Michal Jackson’s Man in the Mirror.