Soon the 2018 Winter Olympics in Pyeongchang, South Korea will captivate millions of viewers around the globe featuring sporting events
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ALS’ Ice Bucket Challenge Is Raising Awareness, Money Too. But Is It Enough?
Many people have seen videos of family and friends taking the ALS Ice Bucket Challenge, which helps raise awareness of
Continue readingThe Good and Bad of Phil Mickelson’s Insider Trading Scandal
Phil Mickelson’s squeaky clean image has come under scrutiny as the golf hall of famer is confronted with accusations of
Continue readingIndyCar to Drive Fan Interest
Sunday marked the 98th running of the Indianapolis 500, an event billed as the “greatest spectacle in racing.” One can
Continue readingNBA’s Strong Arm in Black and White
Just as the dust began to settle last week after NBA Commissioner Adam Silver banned Los Angeles Clippers owner Donald
Continue readingPutin’s $50B Ad Campaign
It’s just a few days until the XXII Olympic Winter Games will come to an end and the world will
Continue readingThe Power of the Media and the NFL’s ‘Skins’ Game
Sunday’s overtime win against the San Diego Chargers gave the Washington Redskins a reason to celebrate, at least temporarily, as
Continue readingThe Rise of the Cyber Athlete
Video gaming isn’t always easy for the average player. Quick hand-eye coordinated skills are needed to properly slay an extraterritorial
Continue readingGolf Picks Up the Pace
The talk of this year’s U.S. Open, one of four coveted annual tournaments including last week’s Open Championship held in
Continue readingThe President’s Push Fore Daytime TV
President Obama Playing Golf President Obama and Tiger Woods are a lot alike. Both are worldwide icons who have seen
Continue readingMitt Romney Should Learn from the NFL
The national media spotlight turned on the NFL this week as replacement referees botched a call on “Monday Night Football,”
Continue reading‘Chink in the Armor’ Headline Catapults Linsanity to New Heights
New York Knick Jeremy Lin at a press conference. Photo: Courtesy of ESPN. There’s been a lot of media and
Continue readingBasketball Comes a Little Late This Christmas
Basketball fans are relieved to know that this year’s NBA season will officially begin on December 25, 2011. Players and
Continue readingDon’t use the word Super Bowl
More than 100 million viewers watched Super Bowl XLV, not to mention the snazzy, eye-catching commercials. No doubt the Super
Continue readingGood Thing for Vuvuzelas at the 2010 World Cup
The big news out of the 2010 FIFA World Cup South Africa wasn’t rivalry, it was horn blowing. Tens of
Continue readingOlympics Shine as NBC Builds its Brand, Despite Loss
It’s hard not to get caught up in the excitement surrounding this year’s Olympics. Watching players score points by curling
Continue readingWoods Needs to Get His Story Straight
The media frenzy continues around Tiger Woods’ car crash early Friday morning outside his Windermere, Florida mansion. The number one
Continue readingTiger Alone Cannot Save Golf, PGA Must Find Personalities
Tiger Woods brings the drama. No question the world’s best golfer positively impacts the game. Television ratings increase as more people
Continue readingBudweiser’s New College Color Campaign Gets Canned for Back to School
Budweiser’s new marketing campaign of painting Bud Light cans with college-team colors has come under intense scrutiny not only by the
Continue readingNFL Star Michael Vick Gets the Slip
Former Atlanta Falcon quarterback Michael Vick was reinstated last week by NFL commissioner Roger Goodell after serving a 23-month sentence
Continue readingMore Rivalries are Just What the NBA Needs
Everyone likes a good rivalry. Coke vs. Pepsi. Chevy vs. Ford. Ali vs. Frazier. It creates excitement within a particular
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