Milk-aholic Lindsay Needs to Let Go

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E-Trade Commercial
E-Trade Commercial

More than 90 million people this year watching the Super Bowl saw an outrageously funny E-Trade commercial that featured a baby girl asking her toddler boyfriend via Web chat if that “milk-aholic” Lindsay came over last night.  That question prompted aka Lindsay to pop into the frame and say, “Milk a whaa?”

The “Lindsay” commercial, part of a broader E-Trade advertising campaign featuring funny talking-babies, is still running on various financial news networks like CNBC, even after it was introduced several weeks ago.

Now actress Lindsay Lohan, who has had her fair share of trouble with drugs and alcohol, has filed a $100 million lawsuit against E-Trade for using her “likeness, name, characterization, and personality.” Word out in the blogosphere is that she may not have authorized the lawsuit.  Be that as it may, it certainly is a misstep.

Everyone loves a comeback, especially Hollywood. We’ve seen successful turnarounds, most recently with actors Robert Downey Jr. and Mickey Rourke. Many are now looking at Tiger’s reentry to professional golf at this year’s Masters, after a short leave of absence and him finally coming clean with his sexual transgressions.

Not sure of the reason for the E-Trade lawsuit, nor its validity. Some media pundits say it’s to generate publicity for the starlet. But anyone working in Lohan’s camp should clearly see there is no upside to this move. Nobody even put the two together until after the lawsuit. All this does is call attention to the actress’ former run-ins with the law.

Lohan now is in a pickle of sort. E-Trade is not backing down and will continue to airs the spots. Legal experts say the $100 million lawsuit is extremely frivolous or pie in the sky, and Lohan most likely will not see any of that money or close to it.

So, what’s next for Lohan? She needs to find a way to transition herself from the lawsuit and focus on her career, which may be easier said than done, since any news of a withdrawal will certainly make headlines. But that seems to be a small price to pay when she has plenty of time and talent to make her own comeback.

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